Part II - Like Ships Passing In the Night

نویسنده

  • Mark W. McElroy
چکیده

Variously referred to as intellectual capital, intellectual property, knowledge assets, or business intelligence, corporate knowledge is now being viewed as the last and only sustainable untapped source of competitive advantage in business. Unlike other forms of capital—land, equipment, labor and money—knowledge is theoretically infinite. There’s always a new idea waiting to be discovered—new ways of doing things, new products, new strategies, new markets. Getting to the next important discovery first, then, is the aim of knowledge management.

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تاریخ انتشار 2000